We help operating businesses move from AI experiments to AI that ships. Custom-built for your workflow, your data, and your constraints — engineered to deliver measurable outcomes, not demos.
Every engagement starts with a real business problem. We build the system around it. Three categories of work, all custom, all production.
AI agents that take ownership of repetitive knowledge work — document review, data extraction, classification, reconciliation — so your team can focus on the work only humans should do.
Internal copilots that surface insight from across your data — CRM, ops, contracts, support — so the people making decisions have the answer in seconds, not days.
Multi-step systems that don't just respond — they reason, plan, and execute across your existing tools. Quietly running in the background, 24/7.
We work alongside your team to design, build, and deploy. Every engagement follows a four-step process refined to ship production-grade AI in weeks, not quarters.
We audit your workflow and data to find the highest-leverage place for AI. You leave week one with a scoped problem and a build plan.
We design the system around your constraints — compliance, data, existing tools. You approve the design before we write a line of code.
2-week sprints with working demos at every checkpoint. Models, agents, evals, infrastructure — all owned end-to-end.
We deploy, set up monitoring, and stay on for 90 days to make sure it works in the real world.
An example of the kind of system we design — drawn from a real problem we've scoped and are ready to build for the right partner.
The bottleneck wasn't volume — it was attention. By resume forty, the standard had drifted. By resume eighty, equally strong candidates were getting different verdicts depending on who reviewed them and when.
A scoring agent that reads each resume against the job description, ranks candidates, and surfaces a shortlist with written rationale — so recruiters do the judging, not the reading.
We're a team of product managers and engineers — most of us from IIT Bombay — who've spent years building and shipping early-stage products across fintech, logistics, and B2B SaaS.
We started Custom AI because we kept seeing the same thing: enterprises spending on AI pilots that never shipped, and vendors selling strategy decks instead of working systems. We build the other thing — AI that runs in production, solves a specific problem, and moves a metric you actually care about.
We take a small number of engagements at a time because we prefer to go deep. Every client works with the same team that scoped the problem — not a delivery team handed a brief.
We take a small number of engagements at a time. If you have a real problem and a willingness to build, we'd like to hear about it. First conversation is 30 minutes and free.
What to expect
A 30-minute conversation. We'll ask about your workflow, your data, and the metric you'd want to move. If we think we can help, we'll send a one-page scope within 48 hours. If we don't, we'll tell you and point you somewhere better.